Retailers Prepare for Small Business Saturday

SHOP_SMALLNovember 30th marks the fourth annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created in 2010 in response to small business owners’ most pressing need: more customers.

Why Shoppers Are Shopping Small

The trend for shopping small is increasing, with 35% of consumers stating that they like to shop at local small businesses, up from 27% last year.  New research indicates why shoppers are drawn to small businesses for their holiday shopping

  • 57% believe it’s important to support local businesses
  • 49% are attracted to unique merchandise
  • 39% say local businesses offer personalized service and suggestions
  • 25% say area businesses typically offer good prices

Retailers Get Ready for Small Business Saturday

With five fewer shopping days between Thanksgiving and Christmas in 2013, many small business owners say they’ll be pulling out all of the stops to get customers into stores during the holiday shopping season.

For many of the small business owners who are aware of Small Business Saturday, the day will be a part of their promotional calendar. Of those small business owners incorporating Small Business Saturday into their holiday plans, 70% say Small Business Saturday will be helpful in attracting new customers. Additional findings from the surveyed owners reveal

  • 67% will offer discounts
  • 39% will collaborate with other small businesses to promote Small Business Saturday
  • 36% will offer coupons for future offers or discounts
  • 33% will offer a gift with purchase
  • 33% will rely on social media most to promote Small Business Saturday to their customers
  • 32% are starting their holiday promotions earlier than last year
  • 21% will increase the number of employees working on Small Business Saturday
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