Christmas, by the numbers

Photo by Nubia Navarro (nubikini) on

Christmas is an enormously popular holiday and the numbers back it up!

  • 85% of American consumers stated they would be celebrating Christmas in a November 2020 survey. 
  • Americans are shopping more online. 63% said they would do their Christmas shopping online last year.
  • In 2021, 43% of Americans started Christmas shopping in October or earlier!
  • In 2021, Americans anticipate spending an average of $21 on Christmas cards and postage.
  • 51% of respondents said they were having turkey for Christmas dinner. 
  • 28% of resopndents said when they get a present they don’t like, they keep it and pretend to like it. 
  • Only 18% of respondents said they planned to go to church on Christmas Day. 
  • 60% of respondents say they watch at least one Christmas movie with their family during the season.
  • The highest earning Christmas movie at the box office was Home Alone, which I have never seen (the charm of that brand of comedy completely escapes me, sorry). It grossed $285.76 million dollars.
  • The most popular Christmas movies among Americans are It’s A Wonderful Life and A Christmas Story. 



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